Hypedevi is a woman-led, South Asian maximalist fashion brand that makes accessories with modern aesthetics and traditional Indian crafts. They use zero-waste methods of productions, and try to be as sustainable as possible with least wastage possible.The products can be described as Fashion Accessories made with a new-age and conscious approach. There is a heavy reliance on traditional Indian embroidery and crafts.Starting from the simplest to the more complex designs, every little detail is crafted with hand-done techniques. The products are light-weight, yet statement and extravagant jewelry. All the embroidery patterns are laid out in a way that it produces least wastage. Along with which, the remaining scraps are further utilized to fill in the products and create 3D forms.
The brand strongly advocates conscious consumerism and makes sure that the clientele gets maximum out of everything while associating with it.